Mobile Commerce/eCommerce Apps
Web Design Lajitas Texas
Lajitas web design firm WLWeb.US creates mCommerce Apps, Mobile Commerce Apps and Mobile eCommerce Apps like mCartXP PayPal Express and PayPal SMS.
In July 2012 Mobile Commerce Daily published the "Top 10 mobile commerce apps of Q2" which recognized for "creative, form of engagement and execution" the "mobile commerce applications" of Amazon, Bloomingdales, Capital One, Crate & Barrel, Dennys, Dominos, Lowes, Orbitz, P.F. Changs and Whole Foods Market. The discussion of QR code and barcode scanning as a mobile shopping augmentation - or should we say guerrilla marketing - tactic by Amazon and others makes a good read. Beyond that, however, much has changed for Mobile Web marketing merchants since that article was released. Today it provides us with many rich examples of mCommerce misunderstandings and mistakes to be avoided, chief among them being that the author:
- did not clearly differentiate mobile apps from mobile websites;
- made no mention of push notifications, a controversial topic then and now; and
- did not distinguish adaptive web design from responsive web design technologies.
Although these are all mobile commerce applications in the broadest possible sense, appreciating such differences and distinctions is crucial.
As of June 2013, all the mobile marketers listed above offer a redundant mix of native mobile apps and employ mobile device detection to serve up either redundant mobile or full websites depending on the device detected. You can see how this adaptive technology works by tapping (if mobile) or clicking (if not) their screenshots in our touch- and swipe-enabled responsive jQuery slider presentation (above or left).
So far only two of these mobile marketing giants - Capital One and Whole Foods Market - have completed the conversion of their main website to a fully responsive web design. We expect the others to follow their lead in short order. When they do, they will have need for true mCommerce apps like our mCartXP™ and mCartSP™.
What about you?