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Mobile Commerce eCommerce mCommerce
Web Design Alpine Texas

Mobile Commerce: Mobile eCommerce | mCommerce

Mobile commerce mandates responsive web design by Alpine web design firm WLWeb.US because customers shopping on smartphones prefer websites to native apps.

Mobile commerce has come a long way since those first two SMS payment enabled Coca-Cola vending machines were installed in Helsinki Finland in 1997. It has come so far, in fact, that ABI Research says mobile purchases topped a staggering $163 billion in 2015, which explains The E-tailing Group's estimate that 78% of all retailers invested in mobile commerce technology last year.

Some define mobile commerce to include mobile marketing but here we want to focus on the use of mobile devices to augment as well as execute sales, secure online payment and order processing transactions. We include "augment" in this context because according to comScore 80% of all mobile users engage in shopping activities with their tablet or smartphone, and brick-and-mortar retailers especially need to be responsive to the growing need and demand for in-store mobile shopping services reflected by these Rapid MarketPlace statistics:

  • 65% of shoppers use their mobile device to find a business to make an in-store purchase.
  • 62% of shoppers search for deals digitally for at least half of their shopping trips.
  • 52% of shoppers use mobile devices while in a store to help with purchasing decisions.
  • 46% of consumers look up prices on a store's mobile or responsive website.
  • 42% of consumers check inventory prior to shopping in the store.

Re-engineering your main website with a mobile-optimized responsive web design (RWD) can in many cases preserve your existing ecommerce backend investment and eliminate the need to create and maintain a separate mobile website. RWD is also a smart way to satisfy the 48% of all smartphone users who Insight Express says would rather make their purchases and payments via website URLs than mobile apps.

Regardless of whether your mobile commerce platform is a responsive site, a mobile site or perhaps an HTML5 mobile app, for mobile e-commerce or mcommerce security and simplicity are primary determinants of success. And as twentieth century poet warrior Antoine de Saint Exupèry observed:

PayPal SMS Payments Demo

"Perfection is attained not when no more can be added, but when no more can be removed."

Using a familiar and trusted online payment processor like PayPal should mitigate any security concerns you or your customers may have, and we can help you integrate these proven PayPal solutions that are as simple as they are secure:

For a multilingual example of responsive ecommerce payment options click here.